Creating a Representative, Rigorous, Insightful Multinational Survey: From Conceptualization to Data Collection

Surveys are ubiquitous today, from political predictions to simple polls about the best time for a meeting. They’re quick, cheap, and easy. So why not just whip up a survey, send it out, and let the data flow in? However, when it comes to gathering rigorous, representative data that offers valuable insights—especially across multiple countries—things […]